EXHIBITION : INTERIOR
Few organisations do Christmas as well as Coca Cola and we at 3:rock were entrusted to enhance this festive connection in the form of a four-day pop-up shop in the lead up to Christmas.
Through a thorough understanding of the brief and a high level of execution, 3:rock delivered an unforgettable Coca Cola brand experience.
The challenge here was to create a lasting connection with those who visited the pop-up shop. We achieved that through captivating visuals throughout the store and creating a Coca Cola Instagram wrapping station and a DIY Christmas GIF booth.
3rock were delighted to work closely with Verve on this brand activation exercise. This collaboration required quick turnaround times and good communication with our client to ensure smooth delivery of the final fit-out.
For four days in the lead up to Christmas, the Coca Cola pop up shop hosted thousands of Christmas shoppers on South William Street. The pop-up theme was #wrappedwithlove and generated a large amount of social media interest through a high-profile celebrity launch, press release, and social media campaign. The store fit-out was the backdrop to this success and provided Coca Cola with a platform to further strengthen their festive connection.
3:rock provided full manufacturing services on this project. From print to carpentry and metal fabrication to reboard, along with out of hours install, this project passed through numerous departments across the company.
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