PREMIUM RETAIL : INTERIOR

ParkRí

3:rock helped bring this project from concept to reality by implementing graphical elements and exterior and interior signage.

OUR COLLABORATION:

3:rock were contracted to carry out a full suite of services in Park Rí, from graphic design and overall branding to the design and manufacture of directional signage.

CHALLENGE:

Our client was clear from the outset that they wanted Park Ri to be “a destination stop fit for a king”. Each element of design and manufacture in 3:rock was put through this filter to ensure the highest standard possible. ‘Park Rí’ comes from Meath being associated with the main power base of the High Kings of Ireland, rí being the Irish word for king. One of our challenges was to graphically present this through the creation of a new logo and branding on totems.

WORKING TOGETHER:

We worked very closely with our client to ensure the essence of the design was what was required. This design journey was a collaborative approach which not only met the brief but exceeded client expectation.

RESULT:

The result is a premium retail fit-out that makes Park Ri a destination stop for shoppers and commuters alike. The main exterior LED illuminated totem stands at an impressive 7 metres and cleverly gives a nod to the Celtic heritage of the area. This sets the tone for what follows: a warm and welcoming interior space with high-end bespoke signage throughout.

Park Ri Kells 3 Rock 31

3:rock were contracted to carry out a full suite of services in Park Ri, from graphic design and overall branding to the design and manufacture of wayfinding and directional signage in the food court.

Park Ri Kells 3 Rock 46

"I have worked with 3 Rock on a number of projects to date during my redevelopment of our store ‘McKeon’s Love Fresh’ Retail Outlet in 2017 and more recently at our newest venture ‘Park Rí’ Kells Destination Stop and Food Court. www.parkri.ie where 3 Rock designed and production of all of our signage there. Working with 3 Rock is a real pleasure as they have a ‘Can Do attitude’ always, but will not promise something they cannot deliver. Their ability to meet deadlines impresses me always. 3 Rock have the ability to design, manufacture and fit their signage programmed perfectly. 3 Rock offer a solution to problems I couldn’t recommend them highly enough. Looking forward to them partnering us in our next project . They are all nice people!"

Micheál McKeon

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