PREMIUM RETAIL : INTERIOR
3:rock helped bring this project from concept to reality by implementing graphical elements and exterior and interior signage.
3:rock were contracted to carry out a full suite of services in Park Rí, from graphic design and overall branding to the design and manufacture of directional signage.
Our client was clear from the outset that they wanted Park Ri to be “a destination stop fit for a king”. Each element of design and manufacture in 3:rock was put through this filter to ensure the highest standard possible. ‘Park Rí’ comes from Meath being associated with the main power base of the High Kings of Ireland, rí being the Irish word for king. One of our challenges was to graphically present this through the creation of a new logo and branding on totems.
We worked very closely with our client to ensure the essence of the design was what was required. This design journey was a collaborative approach which not only met the brief but exceeded client expectation.
The result is a premium retail fit-out that makes Park Ri a destination stop for shoppers and commuters alike. The main exterior LED illuminated totem stands at an impressive 7 metres and cleverly gives a nod to the Celtic heritage of the area. This sets the tone for what follows: a warm and welcoming interior space with high-end bespoke signage throughout.
3:rock were contracted to carry out a full suite of services in Park Ri, from graphic design and overall branding to the design and manufacture of wayfinding and directional signage in the food court.
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