RETAIL : SIGNAGE : PRINT

Primark Pompeii

Primark’s 500th store worldwide.

A milestone opening at La Cartiera shopping centre in Pompei, Naples, on 1 September 2026 — 57 years after Primark’s first shop in Dublin. 3:rock delivered the full fitout, from technical design and manufacture through to installation on site.

Primark Pompeii entrance with blue built-up lettering and branded shopfront
Wide view of the Primark Pompeii shopfront beneath the shopping centre skylight
Close-up of the large Primark letters above the Pompeii store entrance
Close-up of the Primark lettering on the blue entrance surround
Primark Napoli La Cartiera checkout wall and numbered tills
Illuminated fashion graphic on a freestanding retail display
Freestanding illuminated fashion display inside Primark Pompeii
Accessories campaign graphics on the Primark Pompeii shop floor
Tall illuminated campaign graphic on an in-store column
Children’s campaign graphics in the Primark Pompeii shop window
Illuminated Kids department sign suspended above the shop floor
Suspended Primark sign above the shopping centre escalator
Primark overhead sign and directional signage in La Cartiera
Primark floor graphic and freestanding wayfinding sign
Primark signage directing shoppers to the first floor
Primark opening banners along the La Cartiera shopping centre

Opening details: Primark’s 500th-store announcement.

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3:rock provide fixtures, fit-out and maintenance services for interiors and display within retail.

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