EXHIBITION : DESIGN
We partnered with one of Ireland’s leading marketing communications companies, Core, to create a modern cutting edge exhibition stand for PricewaterhouseCoopers for the Grad Ireland Expo in the RDS.
We decided to step away from the traditional “box” exhibition designs, creating a colourful and impactful archway that invited visitors to walk through the PwC Space before entering the rest of the exhibition.
This expo stand was created using specialised dye sub extrusions, allowing us to create light cubes of any size. Usually confined for use in rectangular wall mounted lightboxes, we used an experimental technique that allowed us to build the display towers so the light emitted from all sides
Our job is to make our clients look good. As PwC is such a high profile client, it was paramount that Core delivered an innovative and engage solutions that captured their target audience. We worked closely with the PWC team to understand who that target audience was to maximise the impact of the exhibition stand.
Beautiful in its simplicity, this well-illuminated stand catches the eye, which is vital to attract attendees to engage with our client. With the stand located in front of the pavilions’ main entrance, it needed to have a visual appeal that stood out from the rest of the exhibition and set PwC apart.
Our skilled Joinery department had some very complex angled surfaces to fabricate to achieve the contoured chiselled effects for the main monolithic structures.
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