RETAIL : SIGNAGE : METALWORK

SuperValu

Made for each store.

Illuminated lettering, bespoke suspended structures and complete retail signage. As a nominated supplier to Musgrave Retail Partners, 3:rock supports SuperValu retailers across the country — designing, making and installing everything from a single department sign to a full store fit-out.

Illuminated Cheese and Deli signage with curved metalwork at SuperValu

HANSFIELD

From concept to ceiling.

For the newly opened SuperValu Hansfield, our Product Design team developed early concept visuals into detailed technical drawings for a series of suspended box-section signage installations.

Each feature frame was designed as a three-tiered, curved tubular structure. Aluminium box-section tubes were carefully rolled and assembled into elongated, rounded-rectangular forms, framing the Healthy Lifestyle and Grab & Go areas.

Our in-house lettering teams produced the illuminated signs, and our installation team suspended the completed structures above the retail floor. The store’s signage also carries through the fruit and vegetable, deli, off-licence and coffee areas.

Three-tiered red Grab & Go suspended frame at SuperValu Hansfield
Hansfield — rolled aluminium frames and illuminated Grab & Go lettering.
Chicken Hatch and Deli department signage at SuperValu Hansfield
Hansfield — department signage across the fresh-food counters.

SCALLY’S, CLONAKILTY

Metalwork shaped around the store.

At the revamped Scally’s SuperValu in Clonakilty, the suspended cage above the Cheese & Charcuterie display was engineered and rolled to match the arc of the refrigeration unit below. Specialist rolling machinery forms the box-section steel into the required curved geometry.

For The Souk, our new product development team worked with the fixture supplier to design and supply the mechanical components for the suspended clear patterned acrylic panels. The feature also combines a folded aluminium fascia, built-up illuminated text and low-level patterned vinyl.

Curved Charcuterie cage following the counter at Scally’s SuperValu Clonakilty
Scally’s — a custom cage rolled to follow the counter.
The Souk with illuminated lettering and patterned panels at Scally’s Clonakilty
The Souk — suspended panels, folded aluminium and illuminated lettering.

SCALLY’S, CLONAKILTY

The Street Kitchen.

Inspired by Airstream trailers, the Street Kitchen food concession was developed by our NPD and fabrication teams, from detailed designs and technical drawings through to the finished unit.

A lightweight aluminium box-section frame supports the polished stainless-steel exterior. The panels required precise rolling, folding, riveting and assembly to create the curved form.

Faux neon flex illuminated signage completes the piece, taking its cue from a 1950s diner.

Custom stainless-steel Street Kitchen concession with illuminated signs at Scally’s Clonakilty
The finished Street Kitchen, designed and fabricated by 3:rock.

SCALLY’S, CLONAKILTY

A suspended bakery feature.

Our NPD team designed an illuminated doughnut feature with ring-shaped elements suspended at different heights in soft pastel colours.

Two concentric bands of rolled aluminium and opal acrylic contain integrated LEDs. Two sets of built-up illuminated “DOUGHNUTS” letters sit on the upper ring, with the wiring concealed inside the structure.

Illuminated DOUGHNUTS lettering and pastel suspended rings at Scally’s SuperValu
Rolled aluminium, opal acrylic and integrated LEDs above the bakery display.

MORE STORES

Signage right around the country.

Malahide signage by 3:rock

Malahide

Illuminated department lettering identifies Dinner Solutions, Hot Food, Deli, Cakes and Fruit & Veg. Here the signage runs across the fresh-food counters and around the store perimeter.

Garvey’s SuperValu, Listowel signage by 3:rock

Garvey’s SuperValu, Listowel

The signage package includes Fishmonger, Butcher, Milk, Meats and Cheese & Charcuterie lettering, alongside fresh-produce and prepared-food departments. Different counter areas retain a consistent, clearly defined store identity.

Barry Collins’ SuperValu, Carrigaline signage by 3:rock

Barry Collins’ SuperValu, Carrigaline

The work shown spans the welcome branding, Fruit & Veg, Bakery and Fresh Flowers areas, with further signage for plant-based food and prepared vegetables. Illuminated department names sit alongside printed retail messages.

Hannon’s SuperValu, Ratoath signage by 3:rock

Hannon’s SuperValu, Ratoath

Butcher and Fish counter signage is complemented by Fruit & Veg and Organic department lettering. The off-licence includes Premium Spirits and Chilled Beer signs, giving each part of the store its own clear marker.

Garvey’s SuperValu, Castleisland signage by 3:rock

Garvey’s SuperValu, Castleisland

Exterior SuperValu branding carries the store identity outside. Inside, the Hot Bar, Garvey’s deli counter and Bakery signage link the shopfront with the fresh-food offer.

SuperValu, Lucan signage by 3:rock

SuperValu, Lucan

Illuminated Pre-Pack Meats lettering sits above the chilled display, identifying the department along the retail aisle.

Howell’s of Lusk signage by 3:rock

Howell’s of Lusk

A bespoke “Welcome to Howell’s of Lusk — Quality Food Market” sign brings the retailer’s own identity into the store, alongside Meals Market branding and fresh-food messaging.

O’Reilly’s SuperValu, Bunclody signage by 3:rock

O’Reilly’s SuperValu, Bunclody

A custom exterior totem brings together the O’Reilly’s SuperValu identity and Fresh Food Specialists message. Pharmacy, off-licence and bakery information form part of the same roadside sign.

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