We’re always excited with a tasty challenge at 3:rock !
Sold in over 110 countries Kerrygold is a true global super brand and so we were really excited to work with our client Dave Peckett in Ornua on the new Kerrygold Spreadable Tasting Roadshow project.
The challenge for 3:rock was to design and build a giant Kerrygold Spreadable tub to travel the country on the roof of a vintage Citroën van. The tub needed to be light enough to be placed on the roof without damaging the van but be robust enough to withstand any of the Irish weather conditions it might encounter. This provided many technical challenges for our expert fabricators to be overcome but the finished result looks spectacular and gives a true representation of the product and brand.
The nationwide roadshow was activated by Ornua’s event partners Little Piggy Events who did a fantastic job bringing together all the elements on site. To date the van has been to 12 sites nationwide and over 230,000 consumers have sampled the product!