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O’Donnell’s Brand Activation Roll Out
200+ displays across 200 stores, entirely crafted, printed and assembled in our workshops and installed in-store by our installation crew, delivering real impact to customers in stores.
3:rock were appointed to design and manufacture a new range of branded POS that reflected the brand’s heritage, had standout in the shop, and was instantly identifiable as O’Donnells. The display had to be designed, manufactured and installed in 200 stores around the country.
Our Design and manufacturing teams collaborated with Oliver Marketing to bring these products to fruition. We created a unique suite of FSDU’s focusing on the O’Donnells logo and, in particular, the Seskin Tree, synonymous with the O’Donnells brand.
The inclusion of the Seskin tree on these FSDU’s proved challenging as it is an intricate logo. However, with several prototypes, we settled on a design that worked both aesthetically and practically.
The final result was tiered displays that can showcase different products at each level. With the Seskin tree as the header and prominent branding throughout, this display is unmistakable in store.
A’ gold tier’ display was also developed for larger stores. This is a 4 tiered display that can merchandise both sharing bags and multi bags of O’Donnells.
Overall, these FSDU’s have generated greater awareness of the O’Donnells brand and have built lasting connections with the target audience.
O’Donnells wanted to tell a story that evokes the heritage, the provenance, and the craft behind their brand while emphasizing the real USP’s of the product – flavour and texture.
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