RETAIL : SIGNAGE

Specialized Bike Store

Specialized extensively refurbished the old Brownes Barn pub to become a state of the art flagship store for the world-leading Specialized bicycle company.

OUR COLLABORATION:

Working closely with the Specialized team in California, we delivered on their vision for a one of a kind stake in the ground store in Ireland.

CHALLENGE:

Specialized is a global brand at the principle of cycling technology and manufacture. This must be reflected in their retail environments and customer offer. Attention to detail is critical to delivering a world-class experience in-store. What you don’t see is equally as important as what you do see.

WORKING TOGETHER:

Coordination and communication were vital in delivering the results in store. With our client based in the US, we had the unenviable task of liaising with them across the time difference while also working closely with the team on the ground in Ireland

RESULT:

The finished store is truly reflective of Specialized as a world-class precision brand. The displays and in-store experience engage the consumer and tells the story of a company that pours its heart and soul into every product it produces.

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Our Product Designers working with the Metal Fabrication and Print departments, produced exterior signage, interior textile lightboxes and large format printed graphics and retail display solutions. The entire production and installation was handled in house by our skilled teams.

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